Website usage terms and conditions

Welcome to our website. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Primrose Bakery's relationship with you in relation to this website. If you disagree with any part of these terms and
conditions, please do not use our website.

The term 'Primrose Bakery' or 'us' or 'we' refers to the owner of the website whose registered office is 69 Gloucester Avenue, NW1 8LD. Our company registration number is 06774788. The term 'you' refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use
    only. It is subject to change without notice.
  • This website uses cookies to monitor browsing preferences. If you do allow cookies to be used, the following personal information may be stored by us for use by third parties:
  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or
    errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
  • Your use of any information or materials on this website is entirely at your own
    risk, for which we shall not be liable. It shall be your own responsibility to
    ensure that any products, services or information available through this
    website meet your specific requirements.
  • This website contains material which is owned by or licensed to us. This material
    includes, but is not limited to, the design, layout, look, appearance and
    graphics. Reproduction is prohibited other than in accordance with the
    copyright notice, which forms part of these terms and conditions.
  • All trademarks reproduced in this website, which are not the property of, or
    licensed to the operator, are acknowledged on the website.
  • Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
  • From time to time, this website may also include links to other websites. These
    links are provided for your convenience to provide further information. They do
    not signify that we endorse the website(s). We have no responsibility for the
    content of the linked website(s).
  • Your use of this website and any dispute arising out of such use of the website is
    subject to the laws of England, Northern Ireland, Scotland and Wales.

Terms and conditions for Purchase of food and non-food items from Primrose Bakery.

Primrose Bakery permits you to purchase food and non-food items from the website, in store and over the telephone. Any purchase made must adhere to the terms and conditions listed below:

1. Order errors
1.1 If you receive an order confirmation email and notice an error, please advise the bakery immediately. The bakery can be contacted via phone 0207 483 4222 or email

1.2 If your order is incorrect, please advise the bakery on the day the order is collected / delivered. The bakery can be contacted via phone 0207 483 4222 or email You must have a copy of your order confirmation as proof of payment / order. Management will do their upmost best to rectify any issues with the order.

2. Returns / exchanges
2.1 Online: All non-food items purchased through the website are non-refundable. In the event an item is purchased and you wish to cancel the order, Primrose Bakery will issue a credit note that can be used in both London stores upon return of the undamaged / un opened item(s). In the event the item has been used or opened, Primrose Bakery will refuse the right to issue a credit note.

2.2 In store: If your order is incorrect or you are unhappy with your purchase, please return it as soon as possible to the store from which it was purchased from. You must bring proof of purchase and the item in question. We will exchange the item or offer some form of alternative.

3. Faulty / damaged goods
3.1 If your item (food item / non-food item) is damaged on arrival, please provide photographic evidence immediately to Management will do their upmost best to rectify any issues with the appearance of the food order.

3.2 If your non-food item is damaged on arrival (via post), please provide photographic evidence immediately to Management will do their upmost best to rectify any issues with the condition of your purchase.

4. Cancellations
4.1 If you wish to cancel a food item order, this must be done at least 24 hours prior to collection/delivery. You must contact the store you placed the order at.

4.2 If you wish to cancel a class booking, this must be done 10 days prior to the class. If you wish to cancel within the 10 days before the class, full payment will be taken for your booking. There is a minimum attendance of 6 participants for the class to commence. In the unlikely event that we cancel the class you will receive a full refund. Primrose Bakery cannot take responsibility for any loss of money (including travel costs) resulting in the cancellation of a class. Spaces are limited so early booking is essential.

5. Refunds
5.1 If in the event you are unhappy with the look and quality of your food product order please advise the bakery on the day the order is eaten/collected/delivered. The bakery can be contacted via phone 0207 483 4222 or email

5.2 A refund will only be issued at the discretion of the manager, and in most instances the shop will issue a credit note or replace the item (see point 2.2 regarding damaged items).

5.3 We are unable to offer a refund if you do not like the taste of the food item purchased. Taste is a personal preference and the bakery stands by the quality and taste of the items they make.

6. Terms and conditions for discount voucher.
6.1 The percentage discount applies to the price in store, on the day of purchase.

6.2 For offer validity, refer to the dates specified on the voucher.

6.3 Offer is not valid in conjunction with any other offer.

6.4 Unless otherwise stated, voucher codes are limited to one use per customer.