Privacy Policy

We’d like to assure you that we are committed to protecting the privacy of all our users. We will ensure that the information you provide us with is kept private and confidential, and we will only use it to provide the services you request.

Who We Are

This website and our shops are owned by

Primrose Bakery Ltd

69 Gloucester Avenue

London NW1 8LD

For any questions about how we use your data, or to exercise your rights over your data you can contact us on:

Tel:0207 483 4222

Email: primrosehill@primrose-bakery.co.uk

Information You Voluntarily Provide
When you make a purchase, sign up to our newsletter, consult with our staff, send us an email, or communicate with us in any way, you are voluntarily giving us information that we collect. That information may include either your name, physical address, email address, IP address, phone number, credit card information, as well as details including gender, location, purchase history, and other demographic information. By giving us this information, you consent to this information being collected, used, disclosed, transferred or stored by us or our third-party providers as described in this privacy policy. In the interest of your privacy, we only collect, use and retain information reasonably required for our legitimate business interests, such as processing orders and queries or providing you with marketing materials.

Information We Automatically Collect
When you browse the website or make a purchase, we may automatically collect information about your visit by using cookies. This information may include your device type, browser, IP address, how you came to the website or how you interacted with the website. This information may be used to monitor or improve website performance or deliver targeted advertising. Information from the cookie alone generally will not identify you personally and we will not use this information in connection with any personally identifiable information you have provided.

Information We Share with Third Party Providers
We may share your personally identifiable information with service providers including

• Payment processors for secure credit card payment transaction.

• Hosting services.

• Email service providers to send you emails pertaining to your booking. Such providers may send emails of a marketing nature if you have agreed to receive such newsletters and will track some performance indicators, such as open and click rates.

• Our business partners, suppliers, and sub-contractors, for the performance of any contract we enter into with them. We may also share your data with analytics and search engine providers that assist us in the improvement of our website.

• Legal authorities when we believe in good faith that we are lawfully authorised or required to do so or when necessary to do so to protect the rights and safety of Primrose Bakery employees and users from fraudulent, abusive, inappropriate or unlawful use of our services.

• in connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition, or in any other situation where personally identifiable information may be disclosed or transferred as one of the business assets of Primrose Bakery.

• Information that is aggregated or anonymised that does not directly identify you. We won’t ever sell your data or provide access to it to any third parties for marketing purposes.

How we protect your information
We take reasonable and appropriate measures to protect Personal Information from loss, misuse and unauthorized access, disclosure, alteration and destruction, considering the risks involved in the processing and the nature of the personal information. Our website is scanned on a regular basis for security holes and known vulnerabilities to make your visit to our site as safe as possible. We use regular Malware Scanning. We implement a variety of security measures when a user makes a purchase, enters, submits, or accesses their information to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit card information you supply is encrypted via Secure Socket Layer (SSL) technology. All transactions are processed through a gateway provider and are not stored or processed on our servers. If a security breach causes an unauthorized intrusion into our system that materially affects you, then Primrose Bakery will notify you as soon as possible and later report the action we took in response.

Access to Personally Identifiable Information
If your personally identifiable information changes or you wish your information to be removed from our records, you may update or delete it by emailing primrosehill@primrose-bakery.co.uk. We will give you access to your personally identifiable information that we hold within 30 days of a request to access. You may send a request to this email address primrosehill@primrose-bakery.co.uk. If you wish to stop receiving email newsletters, click on the unsubscribe link on any of the newsletters. We will retain your information for as long as required to deliver your service, agreement or resolve any issues. Please note that we cannot always delete records of all historical data. For example, we are required to retain certain records for financial reporting and compliance reasons.

Third Party Websites
Any information, communications, or materials you submit to us via a social media platform is done at your own risk without any expectation of privacy. We cannot control the actions of other users of these platforms or the actions of the platforms themselves. Your interactions with those features and platforms are governed by the privacy policies of the companies that provide them. Our website includes links to other websites, whose privacy practices may be different from ours. If you submit personally identifiable information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit.

Changes to Privacy Policy
We may make changes to this privacy policy, which come into effect upon updating this page. We recommend reviewing this privacy policy so you are aware of any changes that affect what you are consenting to by interacting with the website, submitting a query, making a order or otherwise interacting with Primrose Bakery.